Social Media is a term which encompasses a type of various online communication tools which have interaction, content sharing, communication, and collaboration as their main pillars. The principal role of social media is to connect people. It is a channel designed to connect people from all across the globe.

How?  The main way to engage people is to link those people with ideas, services, products, and answers they may be looking for. Facebook, Twitter, Instagram, YouTube, Pinterest, TikTok, Google+ are the global shapers and key players in social media, however, there are many more all around the world both in English and other languages which successfully infiltrated social and cultural fields and offer new models in real environments. For savvy marketers you can even do things like buy YouTube views to boost your brand.

After having your website setup by a trusted advertising agency Ottawa specialist, or a Bangkok Thailand freelancer, Social Media is now becoming one of the biggest modes of communication and is increasing popularity quickly by almost flawlessly sharing ideas, content, information, and news etc. at a faster speed. This type of exposure positively influences how you are perceived and makes customers more receptive to the information that you share. If you don’t speak to the followers directly and engage with them about the products and services through social networks, then you are losing out and will hardly reach your business goal.

Individual users and business alike are using it as their voice and a way to communicate with peers, customers, and potential consumers. It differentiates the “brand” and helps you to spread your message in a relaxed and conversational way.

Furthermore, it has become an integral part of the media and literally transformed traditional social images and provided new incentives and tools for information exchange. Social networks have quickly infiltrated education, and has also introduced online learning, which is gaining popularity among international students worldwide.

Social media nowadays also serves great as a monitoring tool, to find out ones likes and dislikes, and for data mining. This can be both good and bad and it depends on how you use the raw data provided by users.

Some use it as a means of having a voice when no one else listens, or to air their views with others, gathering opinions, followers for a cause or sharing artwork or even humor items.

And finally, regarding its role in networking, it is feasible to build a following and find others in your study or work area, and even form real life relationships.

All in all, it is a communications medium, of which its role can take many forms. Essentially social media fills different roles for different people.