Learn the process of animation production to create a successful video

Even though each animation project is unique, the steps to follow are the same. Then we’ll explain how it works.

Step 1: Brainstorming

To bring together the whole team, each member is expressing any of his/her ideas. It doesn’t matter is they are on the wrong track. The main thing here is that it’s fun and cool! To deal with it, we need to know any information on the topic from the clients we are working with. Then, we send a brief questionnaire for them to fill with details like the aim of the video, the target audience, the key product/service features need to be highlighted in the video, type of the video, etc. We recommend you to use Google Docs when working on the video script. This helps you to get feedback from the clients in a more easy way.

It’s important to keep in mind the length of the video script when creating it. The ideal length for an animated video is up to 2 min.

But it’s recommended the explainer video to be 60 – 90 sec long.

Step 2: Storyboard

Taking into account that the animation production process takes a while, storyboard helps your clients to see if it moves in the right direction or not, evading loosing time. Storyboard shows the main elements of the animation and gives an idea of how the voiceover will match the visual part. For storyboarding the platform Boords (the online storyboard creator) is used.

Step 3: Design

Illustrators start working. Designers and motion designers join forces looking for the best way of animating each detail. They search among many styles to discover the one that highlights the personality of every project. It is very useful to get the style examples clients like so that the designer could focus on them. Then, several examples of illustrations in different styles are sent for the clients to choose what they prefer. Clients can also provide illustrations and examples.

Step 4: Аnimatic

Animatic is showing in a draft video the key movements and transitions of the animation. Even when the version, as it should be, is still far away, animatic is a great way of drafting. Animatic is just illustrations synchronized with the music and voiceover. Then, at this step, voiceover is very important for the motion designer to finish the animation.

To deliver the message, you could choose a professional speaker from platforms as Voices and Voicebunny.

Step 5: Animation production process

Taking into consideration it’s hard to change something after this step without affecting the timing and budget of the client; we need to make sure that all the previous stages are agreed before starting working. Then, we can go to the animation itself. We embody a story that has to turn into something really attractive and original.

Step 6: Feedback and approval

This step is useful throughout all the animation process. The client has the opportunity to send the feedback.  That’s important to continue the workflow due to the fact that clients can express which changes must be done instantly and which ones can wait for a little.

Step 7: Render and final delivery

At this moment, we send the mp4 file to the sound designer who is going to add sound effects that will complete the animation. After the sound design, we give the full version of the video in Full HD, as well as other formats on request from the clients. As the render can take some time depending on the size and nature of the files, it is always important to be in contact with the clients.

To sum it up

  • Well, this is how we work.
  • Usually it takes a lot of time and efforts to complete the project, especially if there were a lot of rounds of feedback.
  • So our typical turnaround time for a 60-sec video is 4-5 weeks. Plus client comments/revisions/iterations.
  • We hope that this guide to the animation production process will help you in your work as well.

If you want to create an animated video about your product/services, or you have some additional questions, feel free to contact us.