We live in hyper-connected times and so there is an inherent bias in favor of social media. It is a quite subjective approach about defining people who do not opt in for social media. In a very generic way, the type of person who has no social media accounts is usually the type of person who doesn’t feel a need to give a blow-by-blow explanation and rapport on everything they do.

Among that vast pool of people who are avid users of social media, there are many people who see little value in the content which is shared on many social media platforms. Why? Well, most of the social networks tend to be very repetitive especially when they find out what triggers user engagement and is popular among users. Then, they will keep showing you what they think you want to see according to your previous actions. The result – hopping from one person’s profile to another – you’ll generally see much the same type content (vacation photo’s, family gatherings, holidays, meme’s, etc.). The same thing is in your face every day and it’s gets boring pretty quickly.

Some people, on the other hand, mark a very high premium on their time. This means that people have their own individual priorities in life – some valued as much more important than others.

Others simply don’t feel a need to document their lives. They’re quite happy going from one day to another – just doing what they know best. Frequent users, however, have often grown addicted to sharing information about themselves and posting some type of visual content – a life without social media is unthinkable.

Compared to other generations, millennials are the most active on social media, according to some reports, with 75% of them having created at least one social media account. In contrast, only 50% of Generation X, 30% of baby boomers and 6% of those aged 65 and older use social media, but even those numbers are on the increase.

Social media keeps a window open towards what’s happening in the world and what our friends and family are going through, and the other way round. Businesses get a piece of the pie as well, but yes, there are still some people who also opt to live without having “to report, to share, and to comment and do not find social media as crucial to their daily lives.