There are probably hundreds if not thousands of social media platforms, some are niche, and some are even private. If you only count those with millions of followers, you’ll probably end up with just a few. The platforms are easy to use and some of them even have paid advertising options for businesses that want to reach new audiences. However,…

We live in hyper-connected times and so there is an inherent bias in favor of social media. It is a quite subjective approach about defining people who do not opt in for social media. In a very generic way, the type of person who has no social media accounts is usually the type of person who doesn’t feel a need…

Talking in layman’s terms it is not completely there yet. It has some social media features…but it doesn’t necessarily fulfill one of the main concepts of social media, and this is to link people. Pandora does not connect you with other people like mainstream social media does. You listen to music on Pandora, but you don’t really communicate with others.…

The basic building element of social media is information. What is the information and how is it relevant to the audience are different zones within social media. People are always more drawn to information which has a media they can interact with. They will consume information and interact through engagements like sharing and discussing the information. The more such elements…

There are an infinite number of things people can choose to do with their precious time. But there seems to be an expectation that people will choose to use social media now before anything else. There seems to be an assumption that everybody should be using social media – because it’s considered the ‘normal thing’ to do, the standard for…