Running an offline business is good, but did you know about the power of social media and online marketing? As a small business, we know how important continued growth and success are, and in order to facilitate those, it is really important to bring your business online. Online marketing can always help your business, you can get even more customers if you take your business online. Starting a business online is now easier than ever, which is certainly good news for all the small businesses out there.

Out of all the marketing efforts, Digital Marketing is a winning strategy that can benefit you in many ways. It has become a must for businesses nowadays.

Digital Marketing is growing in popularity and importance and is the most effective way of upscaling any business.

Every business should have digital marketing, and if not digital marketing, they should at least have a social media presence. The idea is to reach people where they spend most of their time and that is online. The internet has become a vital part of anyone’s life. Having a website/social presence also ensures your success over the long term, it establishes your place in the industry and is a sign of trust in your customer’s eyes.

Here are some most common types of Digital Marketing that you should consider for your business.

1. Social Media Marketing

Social Media Marketing is one of the most versatile and cost-effective type of digital marketing if done properly. You can reach your target audience by running advertisement campaigns on Social Media platforms like Facebook, Instagram, LinkedIn etc. Involves creating and sharing content on various social media platforms.

2. Search Engine Optimization (SEO)

• Used to generate organic traffic to your website.

3. Pay Per Click (PPC)

• Paid advertising method, where a marketer pays for each click on a link to a website.

4. Email Marketing

• Use of email to promote the company’s products or services.

5. Influencer Marketing

• It is about bringing your business’s message to a huge market through well-known influencers.

6. Inbound Marketing

A way to drawing customer’s attention by creating valuable content and experiences tailored to them.

7. Affiliate Marketing.

• way of earning a commission by promoting other’s company’s product and services.

You really need Digital Marketing to keep reaching out, the benefits of taking any business to an online platform are so great that if your business is not having a web presence then you are missing out on an exceptional marketing scope.

Now let’s step into some major benefits of Digital Marketing that make your business venture feel smarter.

1. Increased Brand Awareness/discoverability.

Digital Marketing offers you a great place to tell your audience about your brand identity and values. It gives you an amazing opportunity to get in front of new people. Your online business can be accessed by anyone, anywhere as it establishes a global presence without boundaries. A website gives you more opportunities to drive sales and increase your revenue.

2. More Inbound Traffic.

As soon as you post pictures or publish a fresh article, Digital Marketing helps you get readers real quick, it increases the traffic and helps in generating more leads and for this, your Search Engine Optimization strategy needs to be strong, it is like a super-strong highway to
Inbound traffic.

3. Pocket Friendly.

You don’t need a big amount to take your business online, with minimum funds, one can generate a worthwhile outcome. Compared to any other mode of marketing, Digital Marketing costs very less. A nicely organized marketing strategy can will your business reach target customers at a much lower cost.
Yes, it costs you time, not money.

4. Builds Credibility/trust.

“I don’t trust businesses who don’t have a website”

You instantly gain credibility from your audience by having a social presence, it is a first step in building a relationship between company and client because the first thing a customer does is to research your business online if he has an interest in your business. They expect your business to be on social media, to learn more about you, your products, and what other people have to say about your company that is how others are reviewing you.

5. Better Customer Satisfaction.

Digital marketing makes you look professional and allows you to get more engagement with your customers. Social platforms allow you to talk directly to your clients and give them greater involvement and a chance to interact with your brand or control over their web experience.

6. Helps to compete in the industry.

If you’re avoiding or thinking that you can easily run your business online, know that your competitors are already having a web presence.
With digital marketing, you can easily identify your competitors, track them, and get to know what they are up to and accordingly can stay one step ahead of them.

7. Traceable and Measurable results.

With the use of a web analytics tool, detailed information can be captured, tracked, and measured about how customers use your website and respond to your advertisements. With this, you also can measure how effective your business campaigns are.

Digital Marketing is a beast, 85% of all purchase decisions begin online. Roll up your sleeves and show everyone how great your business is doing, social media platform reward you when you use their features, it’s never too late to start, get your business online today.