As in most things in life and in business – it depends on the perspective. So, it is yes and no. Certifications have a goal and that is to show that you have the skills, the know-how, you fulfill the standards etc. However, the most powerful convincer is strong referrals from your clients. Ask them if they would write up…

There are probably hundreds if not thousands of social media platforms, some are niche, and some are even private. If you only count those with millions of followers, you’ll probably end up with just a few. The platforms are easy to use and some of them even have paid advertising options for businesses that want to reach new audiences. However,…

We live in hyper-connected times and so there is an inherent bias in favor of social media. It is a quite subjective approach about defining people who do not opt in for social media. In a very generic way, the type of person who has no social media accounts is usually the type of person who doesn’t feel a need…

Talking in layman’s terms it is not completely there yet. It has some social media features…but it doesn’t necessarily fulfill one of the main concepts of social media, and this is to link people. Pandora does not connect you with other people like mainstream social media does. You listen to music on Pandora, but you don’t really communicate with others.…

The basic building element of social media is information. What is the information and how is it relevant to the audience are different zones within social media. People are always more drawn to information which has a media they can interact with. They will consume information and interact through engagements like sharing and discussing the information. The more such elements…

Social Media is a term which encompasses a type of various online communication tools which have interaction, content sharing, communication, and collaboration as their main pillars. The principal role of social media is to connect people. It is a channel designed to connect people from all across the globe. How?  The main way to engage people is to link those…

There are an infinite number of things people can choose to do with their precious time. But there seems to be an expectation that people will choose to use social media now before anything else. There seems to be an assumption that everybody should be using social media – because it’s considered the ‘normal thing’ to do, the standard for…

Social media has a big impact to the new era nowadays. Why? Well, simply because it’s because of the sheer importance in connecting people around the globe. It started as a community having a goal to share simple, mundane posts about our lives. Now, it evolved into a significant element of the business marketing strategy. It is a vital source…