Stellar Email Marketing Benchmarks for 2020

Improving email marketing campaigns is an ongoing process and a continual effort – only once you get to terms with that will you be able to boost your performance dramatically. This is by no means depressing news – practice makes perfect and why would email marketing be any different than pretty much anything else in life? It isn’t, but there…

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How WordPress Page Structure Helps with SEO

SEO has become a massive part of marketing online. Getting your message in front of eyeballs is what truly matters and Search Engine Optimization, or SEO, can definitely be the most affordable method if done correctly. In order to use Search Engine Optimization to get traffic to your website though you need to very basic foundations in place. Those basic…

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Critical Factors for an Effective Business Website

A good website design is vital for any business. An optimized website is a fool-proof marketing tool when used correctly. A successful site can build a robust online presence and increase sales. An effective website can be a key difference between Netizens staying to buy your product, and leaving to search for a more user-friendly, easy to navigate website.  …

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The Benefits of Using a Local Web Designer

With a business of any size, the primary focus is on a local audience. With business growth on a global scale through the internet, that doesn’t necessarily need to change. You still operate locally, so having an online presence that is designed with your local customers in mind is the key to a successful operation. Starting with a local web…

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How to Create Perfect Email Campaign for Customers

Email campaigns are widely popular among marketers, even more widely available, and by far the cheapest in terms on advertising. It’s no wonder, then, that every new business venture is grasping at it for dear life, with mixed results. The main reason why email marketing campaigns can go wrong is because inexperienced marketers send their offer either too frequently/persistently or…

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Is getting a Social Media marketing Certification worth it?

As in most things in life and in business – it depends on the perspective. So, it is yes and no. Certifications have a goal and that is to show that you have the skills, the know-how, you fulfill the standards etc. However, the most powerful convincer is strong referrals from your clients. Ask them if they would write up…

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How many different Social Media sites are there?

There are probably hundreds if not thousands of social media platforms, some are niche, and some are even private. If you only count those with millions of followers, you’ll probably end up with just a few. The platforms are easy to use and some of them even have paid advertising options for businesses that want to reach new audiences. However,…

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Is Pandora considered social media?

Talking in layman’s terms it is not completely there yet. It has some social media features…but it doesn’t necessarily fulfill one of the main concepts of social media, and this is to link people. Pandora does not connect you with other people like mainstream social media does. You listen to music on Pandora, but you don’t really communicate with others.…

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What are the basic social media zones?

The basic building element of social media is information. What is the information and how is it relevant to the audience are different zones within social media. People are always more drawn to information which has a media they can interact with. They will consume information and interact through engagements like sharing and discussing the information. The more such elements…

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